Legal

Privacy Policy

Last updated: May 2026

Influential B2B (influentialb2b.com) is operated by Martin Salgado ("we", "us", "our"). This policy explains what data we collect, why we collect it, and how it is used when you visit our website or engage with our services.

We collect only what we need. We do not sell your data. We do not run surveillance advertising.

1. Information we collect

Information you give us

  • Name and email address when you submit a contact form, book a call, or download a lead magnet
  • Company name, job title, and any information you include in free-text fields
  • Email correspondence if you contact us directly

Information collected automatically

  • Analytics data (pages visited, time on site, referral source) — collected via Fathom Analytics, a privacy-first tool with no cross-site tracking
  • Basic server logs (IP address, browser type, pages requested) retained for security and diagnostic purposes

2. How we use your information

  • To respond to enquiries and book strategy calls
  • To send the lead magnet or resource you requested
  • To send follow-up email sequences you opted into (you can unsubscribe at any time)
  • To understand how visitors use the site so we can improve it
  • To manage our client pipeline in our CRM (GoHighLevel)

We do not use your data for automated decision-making or profiling.

3. Sharing your data

We do not sell, rent, or trade your personal data. We share information only with the tools required to operate our business:

  • GoHighLevel — CRM and email automation (US-based)
  • Fathom Analytics — privacy-first analytics (no personal data)
  • Cal.com / Calendly — booking infrastructure
  • Vercel — website hosting

All providers are bound by data processing agreements and applicable privacy regulations.

4. Cookies

Our website uses minimal cookies:

  • Strictly necessary cookies — required for the site to function (no personal data)
  • Analytics cookies — Fathom Analytics uses a privacy-preserving approach with no persistent cross-site cookies and no fingerprinting

We do not use advertising cookies, retargeting pixels, or third-party tracking scripts.

5. How long we keep your data

  • Contact form submissions and email enquiries: up to 3 years from last interaction
  • Email list subscribers: until you unsubscribe, after which your address is suppressed within 30 days
  • CRM records: up to 5 years from last interaction for legitimate business purposes
  • Analytics data: aggregated only, no personally identifiable records

6. Your rights

Depending on your location, you may have rights including:

  • Access — request a copy of the data we hold about you
  • Rectification — ask us to correct inaccurate data
  • Erasure — request deletion of your personal data
  • Objection — object to how we use your data
  • Portability — receive your data in a structured, machine-readable format
  • Unsubscribe — opt out of email communications at any time via the unsubscribe link in any email

To exercise any of these rights, contact us at the address below.

7. Contact

For any privacy-related questions or requests:

Martin Salgado
Influential B2B
martin at influentialb2b.com

We will respond to all requests within 30 days.